网易企业邮箱在潜伏,尚易C邮箱在越狱

  导读:如果用一句话来形容一下今天企业邮箱走势,可以这样讲:眼睛一睁一闭,网易企业邮箱不再潜伏了;眼睛又一睁一闭,尚易C邮箱开始越狱了。

  从98年企业邮箱在中国落地生根,借助互联网门户网站大量宣传开始,进入中国市场已有10多年的历史了。随着互联网迅速发展,邮箱厂家的崛起,以及应用技术的不断创新,企业邮箱这个产品也日臻完善,逐渐趋于成熟。时间到了2008年,263G邮箱问世,彻底打开了邮箱容量的大门。沉寂的邮箱市场也因此而变得活跃,但更多的是来自各方的猜疑。一时间,各厂商上调邮箱容量、升级系统、增值服务、功能推陈出新好不热闹。结果证实,在容量、功能无用武之地的现状下,用户才是企业邮箱的“王道”。于是,企业邮箱厂家独树一帜的局面应运而生,靠自己的卖点开始“招揽客户”。而当金融风暴开始波及中小企业的时候,厂商面对“狼多肉少”的局面时,一些忍了很久的厂商再也耐不住沉默,“他们”顺势爆发了。

  一个是秘密潜伏在企业邮箱背后的潜伏者-网易企业邮箱,一个是从企业邮箱现状越狱的-尚易C邮箱。两者反其道而行之,引发了企业邮箱的新一轮市场竞争。(尚易和网易的关系点击这里查看)

  艰辛的潜伏者-网易企业邮箱

  如果再谈旗下邮箱品牌,那等于在给网易的免费邮箱做广告,但一个不可否认的事实是:网易是做邮箱起家的,网易邮箱的口碑和用户群体是一股无法抗拒的力量。

  企业邮箱在中国发展了10年,网易做邮箱业务做了10年,期间从个人免费过度到个人收费。在10多年的发展过程中,网易一直秘密潜伏在企业邮箱市场背后,看着一批又一批的企邮厂家崛起,目睹一次又一次的企业邮箱革命;正所谓取成功厂家之精华,解未来之急;去失败厂家之糟粕,防重蹈覆辙。敏锐捕捉市场变化、深刻了解用户需求、提供最佳用户体验、确保优质产品服务,是网易10年来总结的;以企业用户需求为导向,秉承高品质服务理念,为广大中国企业提供优质、专业、高效的企业通信服务,是网易正在做的。于是,在经济萧条时期,在中小企业资金不想“弹无虚发”的理念下,这个潜伏者爆发了,在十足把握的背景下爆发了。

  2009年3月25日,网易“高调”宣布正式进军企业邮箱市场,顺利完成了从个人免费、个人收费到企业收费的过渡,也可以说顺利将魔爪从个人腰包伸到了企业金库。

  当用户为网易为何会参与“群雄逐鹿”之争疑惑时,网易说了,“谁先进入这个市场其实不重要,关键的是谁能做得更好。”这也正如MP3市场已经饱和了一样,但Ipod仍然有市场,而且很大;即使每天在路上疯狂堵车,但依然抵挡不住用户购车的欣喜。

  这个秘密的潜伏者,10年“卧薪尝胆”,历经了电子邮箱行业的变化,不但参透了这个看似简单的电子邮件收发过程,更重要的是把这个简单的功能做到极致。这也无外乎丁总的“丢失一封邮件,赔付1000元”的慷慨陈词让业界震惊。

  笔者登录过的邮箱帐户不算少,带着冲动打开网易企业邮箱这个神秘的大门后发现,网易10年来潜伏在企业邮箱市场背后,并非研究复杂的“菜式和配料”,拿手好菜依然是“青菜和豆腐”,不过又是另一番味道。

  勇敢的越狱人-尚易C邮箱

  很多用户对尚易和网易这两个仅一字之差的品牌并不了解,为此,这里费点口舌简单介绍一下尚易。尚易成立于2002年,是国内首家在海外架设邮件服务器并提供国际化企业邮箱服务的运营商,从事电子邮箱行业已有7年之久,是盈世科技旗下产品之一(另一个产品是coremail邮件系统)。盈世科技是网易的联营公司,网易旗下的126和163邮箱用的coremail邮件系统。

  C邮箱是尚易2009年的主打产品,换句话说也是尚易稳定品牌,争抢企业邮箱市场的又一大利器。C邮箱也可以隶属企业邮箱的范畴,但却打破了企业邮箱一贯模式的新产品。尚易C邮箱是将现代流行的定制生产方式,融合到互联网服务中来。C邮箱是根据不同企业的需求,不同的企业文化、不同行业等,完全由企业自主,定制真正属于自己的企业邮箱。简单的比喻,C邮箱就像装修房屋一样,需要什么家居先列个表,然后将这些需求交给尚易,最后由尚易完成“采购”等流程,完全自由做主,C邮箱可谓逆转企业邮箱“呆板”的现状。只要是企业提出的要求,无论是从单独服务器架设,独享的带宽要求,到各种功能的定制,以及与办公OA产品或不同软件的融合等,尚易C邮箱都可以为其做到。这里称C邮箱为“越狱人”不足为过吧?

  上文提到,独树一帜是企业邮箱市场的现状,各家厂商都在为某一特定的用户群体奔波忙碌着。用户需要日程管理,但又不喜欢公告栏,于是“绝对定制”服务的市场率先被尚易大胆尝试,成为企业邮箱市场上的新宠儿,也为同质化、一贯式的企业邮箱市场增加了一点神秘色彩。

  小结:静观近几年来一直稳中前进的企业邮箱市场,邮箱王者用网易企业邮箱推开了邮箱的又一扇窗,老厂家尚易用C邮箱打开了新的市场大门。是窗外的风景招人喜爱,还是门外的景观更具诱惑?企业邮箱市场又会出现怎样格局变化,仍然是个未知数。

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